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Podcasting is a rapidly growing industry, with millions of people tuning in to their favorite podcasts every day. As the industry continues to grow, podcasters and advertisers are always looking for ways to measure their success and ROI. One of the most important metrics for podcast advertising is CPM, or cost per thousand impressions. In this article, we will explore what CPM is, how it works on podcasts, what a good CPM is, and the CPM rates offered by TheAdSide.
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What is CPM?
CPM stands for cost per thousand impressions. It is a measure of how much it costs to reach one thousand people with an ad. For example, if an advertiser pays $50 for an ad that reaches 10,000 listeners, the CPM would be $5. CPM is a standard metric used across many different advertising platforms, including podcasts.
How Does CPM Work on Podcasts?
CPM works the same way on podcasts as it does on other advertising platforms. Advertisers pay a certain amount per thousand impressions, or listens, to their ad. The amount that they pay depends on a variety of factors, including the size of the podcast’s audience, the niche that the podcast targets, and the quality of the content. Advertisers can choose to target specific podcasts or audiences, or they can opt for more general campaigns that reach a wider range of listeners.
What is a Good CPM for Advertising?
A good CPM on podcasts can vary widely depending on the industry and niche. In general, a CPM of $25 or higher is considered to be good for most podcasters. However, podcasts that target a specific niche or have a particularly engaged audience may be able to command higher CPMs. Conversely, podcasts that have smaller audiences or less-engaged listeners may have lower CPMs. It is important to note that while CPM is a useful metric for measuring advertising success, it is not the only metric that podcasters and advertisers should focus on.
TheAdSide CPM Rates
TheAdSide is an advertising platform that specializes in podcast advertising. At TheAdSide, we offer a range of CPM rates depending on the podcast and audience that advertisers are targeting. Our rates range from $18 to $45 per thousand impressions, which is competitive with other podcast advertising platforms. At TheAdSide, we also offer a variety of targeting options, including geographic targeting, genre targeting, and listener targeting.
Ready to Partner with Experts in the Podcasting Industry?
If you are a podcaster or advertiser looking to take your podcast advertising to the next level, TheAdSide is here to help. With competitive CPM rates and a range of targeting options, TheAdSide is one of the best podcast advertising networks. Book a call with one of our experts today to learn more about how we can help you reach your podcast advertising goals.