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Podcasts have become a popular medium for advertisers to reach their target audience. According to a study by Edison Research, 75% of podcast listeners take action after hearing a podcast ad. However, creating an effective podcast ad script can be challenging. In this article, we will cover how to write a podcast ad script, the ideal length of a podcast ad script, the types of podcast ads, and provide some examples.
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How to Write a Podcast Ad Script
When writing a podcast ad script, there are a few key elements you should include.
- First, make sure you introduce the advertiser and explain what they do. This can be done in a creative and engaging way that catches the listener’s attention.
- Second, explain why the advertiser’s product or service is unique and valuable to the listener. This could include features, benefits, or testimonials from satisfied customers.
- Third, provide a clear call-to-action, such as a discount code or website URL, that encourages the listener to take action.
Another important aspect of writing a podcast ad script is to make it sound natural and conversational. Listeners don’t want to feel like they’re being sold to, so it’s important to avoid sounding too promotional or pushy. Use language that sounds like a recommendation from a friend, and try to inject some personality into the ad.
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How Long Should a Podcast Ad Script Be?
The ideal length of a podcast ad script can vary depending on the podcast and the advertiser’s goals. Generally, podcast ads are around 30 seconds to two minutes long. Some podcast hosts will read longer ads, but this can be risky as listeners may tune out if the ad goes on for too long.
When writing a podcast ad script, it’s important to consider the host’s style and pacing. If the host speaks quickly and gets straight to the point, a shorter ad may be more effective. If the host has a more conversational style, a longer ad may be more appropriate.
Podcast Advertising Types and Delivery
There are a few different types of podcast ads that advertisers can choose from. The most common types are pre-roll, mid-roll, and post-roll ads.
Pre-roll ads are played at the beginning of the podcast episode, before the content starts. These ads are typically 15-30 seconds long and are a good option for advertisers who want to reach the entire audience.
Mid-roll ads are played in the middle of the podcast episode, typically after around 20-30 minutes of content. These ads can be longer, around 60 seconds, and are a good option for advertisers who want to engage listeners who are already invested in the content.
Post-roll ads are played at the end of the podcast episode, after the content has finished. These ads are typically shorter, around 15-30 seconds, and can be a good option for advertisers who want to reach listeners who have already listened to the entire episode.
Podcast Ad Examples
Here are some examples of effective podcast ads:
Casper: Casper is a mattress company that has run successful podcast ads on many different shows. Their ads are often conversational and feature the host talking about their own experience with the mattress. They also offer a discount code to encourage listeners to make a purchase.
Blue Apron: Blue Apron is a meal kit delivery service that has also run successful podcast ads. Their ads typically focus on the convenience and affordability of their service, and often offer a discount code for listeners to try it out.
ZipRecruiter: ZipRecruiter is a job posting and recruitment service that has used podcast ads to reach potential job candidates. Their ads often focus on the ease of using their platform to find a job or hire the right candidate.
How to Structure Your Podcast Ad Script
Formatting your podcast advertising script is just as important as the content you include in it. A well-formatted script can make your ad more engaging and easier to read for the podcast host. Here are some tips on how to format your podcast advertising script:
- Use short paragraphs:
Break up your script into short paragraphs to make it easier to read and follow.
- Use bullet points:
Bullet points can help highlight important information and make it stand out.
- Use bold or italicized text:
Using bold or italicized text can also help highlight important information and make it stand out.
- Include a call-to-action:
Make sure to include a clear call-to-action at the end of your script to encourage listeners to take action.
Podcast Ad Examples
Here are some examples of well-formatted podcast advertising scripts:
Example 1: This ad is for a mattress company.
Hi, this is [Podcast Host Name] from [Podcast Name]. Are you tired of tossing and turning all night on your old, uncomfortable mattress? If so, it’s time to upgrade to a [Brand Name] mattress. Our mattresses are made from high-quality materials and designed to provide you with the best night’s sleep possible. Plus, with our 100-night sleep trial, you can try it out risk-free.
Visit [Brand Name Website] today to learn more and get started.
- High-quality materials
- Designed for the best night’s sleep
- 100-night sleep trial
- Visit [Brand Name Website] today to learn more
Example 2: This ad is for a meal delivery service.
Hey there, it’s [Podcast Host Name] from [Podcast Name].
Are you tired of cooking the same meals every week? If so, it’s time to try [Brand Name] meal delivery service. Our meals are chef-crafted, healthy, and delivered straight to your door. Plus, with a variety of options for all dietary needs, there’s something for everyone.
Visit [Brand Name Website] today and use code [Code] for [Discount Amount] off your first order.
- Chef-crafted, healthy meals
- Delivered straight to your door
- Variety of options for all dietary needs
- Visit [Brand Name Website] and use code [Code] for [Discount Amount] off your first order
Example 3: This ad is for a pet grooming service.
Hello, this is [Podcast Host Name] from [Podcast Name]. Are you tired of spending hours trying to groom your furry friend at home? If so, it’s time to try [Brand Name] pet grooming service. Our experienced groomers will pamper your pet and leave them looking and feeling their best. Plus, with mobile grooming services available, we’ll come to you.
Visit [Brand Name Website] today and use code [Code] for [Discount Amount] off your first appointment.
- Experienced groomers
- Leave your pet looking and feeling their best
- Mobile grooming services available
- Visit [Brand Name Website] and use code [Code] for [Discount Amount] off your first appointment
In conclusion, formatting your podcast advertising script is just as important as the content you include in it. By using short paragraphs, bullet points, bold or italicized text, and a clear call-to-action, you can make your ad more engaging and easier to read for the podcast host. Use these tips and examples to create your own successful podcast advertising script.